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Shakalink Limited Company is contracted by HTA for brand marketing and management services in Taiwan.

Market Overview

HTA reestablished its presence in the Taiwan market in 2026. Taiwan is one of Asia’s most resilient outbound travel markets, with strong long-haul demand and continued interest in U.S. destinations. To rebuild Hawai‘i’s market share and accelerate recovery, Hawai‘i Tourism Taiwan (HTT) will leverage Hawai‘i’s globally recognized brand by refreshing destination storytelling, highlighting island differentiation, and strengthening partnerships with airlines, travel trade, media, and KOLs. In addition, HTT will use AI-driven marketing to enhance targeting and convert traveler inspiration into measurable demand for Hawai‘i.

Strategy
  • Re-establish Hawaiʻi in Taiwan with consistent storytelling and visuals showcasing authentic island life, culture, and each island’s unique character.
  • Leverage multi-channel digital platforms to rebuild awareness and drive bookings, targeting, first-time visitors, families, couples, and young adults.
  • Deepen airlines and travel partnerships to strengthen branding and highlight signature experiences across nature, culture, culinary, wellness, luxury, and adventure.
  • Activate trade programs to boost shoulder/off-peak demand through packages, themed itineraries, and limited-time promotions.
  • Scale earned media and influencer reach by pitching tailored stories to media and content creators for ongoing coverage.
  • Enhance travel trade capability with FAM trips, seminars, webinars, sales tools, and updated training to drive confident sales.
  • Optimize content for traditional Chinese search, accelerate creative testing, improve targeting, and increase performance through AI driven-solutions.
Resources
Contact Information

Andrew Koh
Managing Director
Hawaiʻi Tourism Taiwan
7 F -7G07, No. 5, Sec. 5, Xinyi Road,
Xinyi Dist., Taipei City 110

Telephone: +886 961 393 371
Email: [email protected]