Sports Partnerships
Sports Brand Marketing is a vital platform for the Hawaii Tourism Authority (HTA) to amplify the state’s economic and cultural initiatives. By celebrating Hawaii’s rich sporting heritage, these programs drive global demand and extend the destination’s brand presence. To maximize international market penetration, HTA is expanding its portfolio to target high-value visitors through their preexisting affinities for local-market teams and leagues. By aligning the Hawaiian Islands with dominant sports properties in key Major Market Areas (MMAs), we ensure Hawaii remains top-of-mind for new and returning visitors. We specifically filter for fan segments with high disposable income, direct airline service, and a strong intent to travel. Moving forward, we will actively leverage these partnerships through intellectual property (IP) access, Visitor Development Funds, and signature events to secure a positive economic return.
For more information about this initiative, contact Milton Lafitaga via email at [email protected].
