Tools & Resources
Tools & Resources
HTA supports the growth of Hawaiʻi’s businesses and community organizations in tourism. HTA provides tools and resources to assist in your destination brand marketing and product development efforts.
Marketing & Promotion Resources
For businesses wanting to participate in our world-wide tourism marketing opportunities, digital images to market the destination, and resources to authentically promote Hawaiʻi.
Festivals & Event Resources
For festival/event organizers to develop and enhance their festival or event.
Sponsored Programs/Event Resources
For programs and events that receive HTA funding. Here you will find report templates, sample documents and other resources.
Maʻemaʻe Toolkit – Hawaiʻi Style & Resource Toolkit
For those seeking essential information needed to authentically promote Hawaiʻi. The Maʻemaʻe Toolkit includes Hawaiian language tools, a Style and Resources Guide, a list of cultural activities and festivals and other pertinent information about our destination.
Qurator Certification
Register your business or organization for Qurator certification, our official mark of excellence for Hawai‘i-based and operating businesses. You can also view the directory of Qurator-certified businesses. Learn more at https://qurator.travel.
Tourism Conferences and Updates
The Hawaiʻi Tourism Authority’s Spring Tourism Update on April 1, 2026 brought the industry together to discuss current tourism initiatives through a live Zoom broadcast. The Global Marketing Team highlighted ongoing strategies to strengthen travel demand and outlined ways industry partners can engage in these efforts, while the Stewardship Team shared updates on advancing regenerative tourism and improving the balance between tourism’s impacts and its economic contributions to mālama Hawaiʻi’s people, places, and culture. A full set of materials is available, and you can access the recordings and presentation for more details.