Oʻahu Destination Management Action Plan 2021-2024
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Raising resident sentiment on Oʻahu
Destination Management actions seek to expand the benefits of tourism for resident quality of life, and made measurable impacts on Resident Sentiment, one of HTA’s Key Performance Indicators, over the lifespan of this DMAP. From a baseline 49% of Oʻahu residents agreeing that “Tourism has brought more benefits than problems,” in Fall 2021, destination management activities contributed to a rise to 57% in Spring 2024.
Constituent measures of Resident Sentiment include:
- Agreement that “Tourism is being better managed on my island”: 39% of Oʻahu residents agreeing in Fall 2021 rising to 48% in Spring 2024.
- Agreement that “More effort is being made to balance economic benefits of tourism and quality of life for residents”: 46% of Oʻahu residents agreeing in Fall 2021 improving slightly to 47% in Spring 2024.
Source: HTA Resident Sentiment Surveys Fall 2021, Spring 2024
The foundation of the Oʻahu Destination Management Action Plan (DMAP) was based on the Hawaiʻi Tourism Authority’s HTA’s Strategic Plan 2020-2025. A 23-member steering committee, made up of individuals from the community, visitor industry, and other sectors, developed draft action items for the DMAP. The plan served as a three-year roadmap (September 2021–August 2024) focused on tourism recovery and rebuilding efforts. The HTA Board of Directors approved the draft DMAP in July 2021.
The Oʻahu DMAP focused on several key initiatives to manage tourism responsibly and enhance the visitor and resident experience. Efforts included promoting respectful behavior towards natural and cultural resources through educational webinars and signage, as well as developing materials to foster a deeper understanding of Hawaiian culture and history. Funding supported cultural programs, events, and concrete improvements to priority areas. The DMAP also addressed multimodal transportation, supporting agritourism, and furthering active management of sites and trails. These actions aimed to balance tourism with the preservation of Oʻahu’s environment and cultural diversity, promoting sustainable practices and community well-being.
Click or tap on the cover to read the DMAP.
HTA developed the Oʻahu Destination Management Action Plan (DMAP) over the course of five months in partnership with the City & County of Honolulu. Six steering committee meetings took place. The community also had the opportunity to participate through community presentations on May 4 and 5 and provided feedback via an online webform. The Steering Committee met via Zoom, and professional meeting facilitators assisted with bringing out the members’ ideas. The DMAP writers, along with HTA and the City & County, crafted the plan. The draft DMAP was approved by the HTA board in July 2021.
Community Meetings
Facilitated Oʻahu Community Destination Management Action Plan Meetings were held on May 4 and 5, 2021. Over 500 residents attended the meetings. The purpose of the two-hour meeting was to explain the DMAP process to the public, share the Steering Committee’s proposed draft actions, and have the public provide feedback to the proposed draft actions. Links to meeting resources are available below:
- PowerPoint presentation
- Combined Q&A
- May 4, 2021 meeting
- May 5, 2021 meeting
Online Input Form
Oʻahu residents were able to review the proposed draft actions developed by the Oahu Steering Committee. HTA used an online input form for the public to provide more detailed input and feedback. The deadline for feedback was May 21, 2021. Click here to view the results from the online input form.
Development of the Oʻahu DMAP 2021-2024
HTA worked with the City & County and Oahu Visitors Bureau to finalize the plan, including identifying responsible parties and phasing for implementation. All actions were created and developed by the Steering Committee with community input. The DMAP was approved by the HTA board on July 29, 2021. To view the Oʻahu DMAP 2021-2024, click here.
The Steering Committee was comprised of residents of Oʻahu. Members represent not only the communities that they live in, but also the visitor industry, different business sectors, community and non profit organizations. They guided and developed suggested actions for Oʻahu’s Destination Management Action Plan.
|
Paula Akana |
Jamie Barut |
Adam Borrello |
|
Kevin Chang |
Walea Constantinau |
Amanda Corby Noguchi |
|
Rick Egged |
Chenoa Farnsworth |
Joe Ibarra |
|
Laura Kaakua** |
Joseph Lapilio |
Elissa Lines |
|
Bob Masuda* |
June Matsumoto |
Sherry Menor-McNamara |
|
Maile Meyer |
John Morgan |
Sweetie Nelson |
|
Kealii Pang |
Benjamin Rafter |
Noelani Schilling-Wheeler |
|
Laura Thielen |
Sunshine Topping |
Ulalia Woodside |
* Steering Committee member as of Summer 2021, but no longer serving on the Committee.
** Steering Committee member as of January 2023.
To view the Implementation Reports, click on the links or pages below.
