The Hawai‘i Tourism Authority is the state agency responsible for managing tourism for the benefit of the Hawaiian Islands.
Across our programs, we promote and protect Hawaiʻi’s competitive brand to attract targeted visitors, bolster the visitor industry’s economic contributions to the State of Hawaiʻi and its residents, and support initiatives that perpetuate Hawaiian culture, steward our natural and cultural resources, and celebrate local traditions to maintain our reputation as a world-class destination.
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