Canada
Market Overview
Canada is the second-largest international market for the Hawaiian Islands and has an important relationship with Hawai‘i, specifically the western provinces of British Columbia and Alberta. In addition, Ontario is a growing market for Hawai‘i. Canadian Snowbirds spend a great amount of time in Hawai‘i during the winter months and many Canadians own real estate throughout the islands.
Strategy
- Strengthen Hawaiʻi’s brand image as a premier destination for Canadians by clearly conveying that Canadians are welcomed and deeply valued, grounded in the spirit of aloha.
- Highlight Maui’s distinctive attributes and the close relationship it shares with Canada, understanding its vital role in the island’s continued recovery.
- Focus on Canadians who continue to travel internationally and demonstrate lower price sensitivity despite economic uncertainty.
- Position Hawaiʻi as more than a winter escape by aligning with Canadian interests in mindful travel, cultural immersion, diverse experiences, relaxation, and safety.
- Equip Canadian travel trade professionals to serve as knowledgeable and passionate brand ambassadors for Hawaiʻi.
- Maintain and grow key partnerships through trade initiatives, airlines and tour operator collaborations, and the annual Aloha Canada sales mission.
Contact Information
Travel Trade
Jadie Goo
Senior Brand Manager
Hawaiʻi Tourism Authority
Email: [email protected]
Media
Jill Byus Radke
Public Affairs Officer
Hawaiʻi Tourism Authority
Email: [email protected]