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a.link LLC is contracted by HTA for brand marketing and management services in Japan.

Market Overview

Hawai‘i remains a favorite vacation destination for Japanese visitors. To maintain a strong market presence in Japan and accelerate the market’s recovery, Hawai‘i Tourism Japan (HTJ) builds on the momentum of previous campaigns by delving keeper into the distinct branding of each Hawaiian island and strengthening partnerships with industry stakeholders to drive travel demand to Hawai‘i.

Strategy
  • Implement targeted programs focused on attracting high-value visitors and senior travel segments. 
  • Launch high-impact advertising campaigns to strengthen Hawaiʻi’s travel appeal and market visibility. 
  • Expand co-op initiatives with industry partners to drive measurable results. 
  • Increase exposure through strategic media placements, including television. 
  • Enhance and optimize training and online education to align with marketing campaigns.
  • Promote initiatives aimed at enticing educational tourism groups.
  • Strengthen neighbor island branding through targeted promotions and storytelling.
  • Collaborate with Meet Hawaiʻi to grow meetings, incentives, conferences, and exhibitions (MICE) travel.
  • Co-create authentic products and experiences in partnership with local communities and business. 
Resources
Contact Information

Japan Office
Hawaiʻi Tourism Japan
Ichiban-cho Shinko bldg. 1F
29-2 Ichiban-cho
Chiyoda-ku, Tokyo
102-0082
Japan

Telephone: 011-81-3-6261-3418
Fax: 011-81-3-6261-3419
Email: [email protected]

Hawaiʻi Office
Eric Takahata
Managing Director
Hawaiʻi Tourism Japan
1600 Kapiolani Blvd., Ste. 723
Honolulu, Hawaiʻi 96814

Telephone: (808) 942-4200
Fax: (808) 942-4202
Email: [email protected]