Global MCI
Hawaiʻi Visitors and Convention Bureau (HVCB) is contracted by HTA for Global MCI services.
Market Overview
HVCB’s Global Meetings, Conventions, and Incentive (MCI) team, operating under the name “Meet Hawaiʻi”, executes bookings for the Hawaiian islands, focusing on attracting high-value group business from priority markets including the United States, Japan, Canada, Europe, Oceania, China, and Korea.
Strategy
- Position Hawai‘i in our Global Targeted Markets as the preferred destination for higher-value MCI events, establishing Hawaiʻi as a destination for legacy impact while encouraging respectful travel behavior.
- Identify and target segments that align with Hawai‘i’s culture, natural resources, and community values, with an emphasis on generating citywide bookings, filling need years and driving business during shoulder periods.
- Focus on long-term development (2028-2035) following the completion of the Hawaiʻi Convention Center (HCC) rooftop construction by restoring confidence in the HCC, maintaining global relevance, and maximizing Citywide conversion.
- Implement a short-term strategy (2026-2027) during the HCC rooftop construction that prioritizes short-term opportunities and Single Property bookings and expands Incentive business.
Contact Information
Lynn R. Whitehead
Vice President Global MCI Sales & Marketing
Meet Hawaiʻi
2270 Kalākaua Avenue, Suite 801
Honolulu, Hawaiʻi 96815
Email: [email protected]