HTA Spring Tourism Update 2026

The Hawaiʻi Tourism Authority held its Spring Tourism Update on Wednesday, April 1, 2026. The event was streamed live via Zoom, providing the public with the opportunity to stay informed about the latest developments shaping the future of tourism. During the update, our Global Marketing Team provided insights into their ongoing efforts to stimulate travel demand while also outlining opportunities for industry partners to participate in these efforts. Our Stewardship Team discussed our continued work to advance regenerative tourism experiences and improve the balance between tourism’s impacts and its economic benefits to mālama our people, places, and culture.

To view a recording of the update, click here.

Click the following titles to view the individual presentations.

• Interim President & CEO Presentation
• Trends & Insights Presentation
• Overview of MMA’s
• Hawaiʻi Tourism USA Presentation
• Meet Hawaiʻi Presentation
• Hawaiʻi Convention Center Presentation
• Hawaiʻi Tourism Europe Presentation
• Hawaiʻi Tourism Canada Presentation
• Hawaiʻi Tourism Oceania Presentation
• Hawaiʻi Tourism Japan Presentation
• Hawaiʻi Tourism China Presentation
• Hawaiʻi Tourism Korea Presentation
• Hawaiʻi Tourism Taiwan Presentation
• Cruise Presentation
• Destination Stewardship Presentation

Please see Zoom Q&A responses here.